Social Media Marketing
How to Improve Social ROI
Social media hardly existed 10 years ago, and it continues to undergo a sea of change. For many years, brands enjoyed free marketing on sites like Facebook and Twitter, but now social media has largely become a pay-to-play marketing proposition.
Sep 26, 2017
Gamify your marketing efforts… and they will come. We promise.
When consumers think marketing they want: Fun, exciting, captivating, unique, memorable and thrilling… to name a few. Right? Unfortunately, brands often get caught up in the busyness of business or budget battles, resulting in the same ol' boring marketing campaigns and tactics.
May 3, 2017
Managing Vendors for Innovation
As an innovative marketing vendor who is working with some of the biggest companies in America, I have some thoughts on what makes our successful clients successful and what makes other projects get caught up in red tape.
Apr 26, 2017
Retail Marketing
Innovative Promotions for Shopper Marketers
According to Quirk’s Marketing Review , “Just a few years ago, [shopper marketing] was a little-understood task driven by promotions or channel marketing and focused primarily on trade. Today, 77% of CPG companies and retailers have a dedicated shopper marketing function, and there is an increasing view that shopper insights are strategically essential." The discipline is growing because CPG brands are beginning to understand its critical and central role in growing revenue.
Apr 13, 2017
Retail MarketingEmail MarketingHoliday Marketing
Innovating Holiday Marketing
It's beginning to look a lot like...Christmas? Wait, a minute. It's August. But while consumers are thinking about back-to-school, many retailers already have their holiday plans locked and loaded.
Oct 3, 2016
Quikly
Quikly Secures $3 Million In New Capital Led By Plymouth Ventures
The marketing platform drives proven and immediate ROI for consumer brands. Detroit, MI – June 22, 2016 - Quikly, an industry-leading enterprise marketing platform, announced today that it closed $3 million in new funding led by Plymouth Ventures of Ann Arbor, Michigan.
Jun 28, 2016
Loyalty ProgramsRestaurant Marketing
How Restaurants Drive Loyalty & Retention
Your customers want value, and you want long-term, loyal relationships with them. More and more restaurants understand that building and maintaining an engaging and effective loyalty program is an excellent way to provide customers with value without simply cutting prices constantly.
Nov 19, 2015
Retail Marketing
How Promotions Can Help Merchandisers
Gamification and promotions are an increasingly popular strategy used by almost every industry to achieve a number of important brand goals. But how many promotions can be tailored to achieve specific brand merchandising goals? Brand merchandising goals might include:
Oct 20, 2015
Retail MarketingQuikly
How Pet Supplies Plus Drives In-Store Revenue
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Pet Supplies Plus Quikly campaign here .
Oct 8, 2015
Restaurant MarketingQuikly
Domino's Pizza Drives Trial & Sample with Quikly
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Domino's Quikly campaign here .
Sep 30, 2015