The REI campaign “Opt Outside” involved shutting down business on one of the biggest, if not THE biggest profitable retail days of the year: Black Friday. The decision rested on value of a different kind, a concept far less tangible but much more rewarding. The company believed it could make up its Black Friday losses through gains in loyalty, by appealing to the emotional and ethical pith of its audience. And it worked.
Nov 9, 2017
Developing a loyal customer base is key to creating sustainable brand value. Leaders in Loyalty find success when they master constant growth of their loyalty program by acquiring the right new members. However, it's difficult to continuously find high quality new members efficiently and with scale. Referred customers have approximately 25% higher customer lifetime values than non-referred customers — even when you factor in referral costs (Warton Study). By incentivizing engagement and utilizing urgency marketing, the reach of a campaign can easily be amplified to attract new members and maximize results.
Oct 26, 2017
Offering exclusive access or promotions to loyalty members is a valuable strategy that can enhance the retail brand-consumer relationship.
Oct 23, 2017
Quikly partnered with Forrester earlier this month to detail the challenging brand-consumer relationship. CEO Shawn Geller was joined by guest speaker and Forrester Senior Analyst, Emily Collins in the webinar, “Motivating Behavior Like a True Marketer: Changing the Mindset of an Empowered Consumer,” to share the secrets behind motivating consumer behavior. Watch it anytime.
Oct 22, 2017
For all the talk about cities being the new focus for a flush of interest from the millennial generation who seem to prefer urbanity over suburbia, the bid for Amazon “HQ2” shows that most U.S. cities are still looking for a spark.
Oct 19, 2017
Earlier this month, Quikly teamed up with Forrester to deliver you a webinar about the secrets behind motivating consumer behavior. Guest speaker and Forrester Senior Analyst, Emily Collins was joined by Quikly CEO, Shawn Geller to detail the challenging brand-consumer relationship. Watch it anytime.
Oct 18, 2017
The holiday season is the biggest retail sales period of the year, accounting for up to 30 percent of annual sales (National Retail Federation). Retail is at a transition point with evolving customer purchase behavior and increased competition. Here are two of the biggest challenges retail brands are facing this holiday season and how to conquer them:
Oct 17, 2017
While the acquisition of new loyalty members is incredibly valuable, customer retention is often overlooked.
Oct 16, 2017
Attracting new loyalty members is a key strategy to ensure long-term program growth. New members represent incremental sales and offset member churn. However, it’s difficult to continuously find high quality new members efficiently and with scale. It’s no secret that a loyalty program’s existing members are its best source of recruiting new members.
Oct 12, 2017
Feeling lost in a sea of apps? There are millions of them - from entertainment, to finance, to fitness, to restaurants, and more. Not only is standing out hard, but keeping your audience’s attention can be even more challenging. More and more brands are seeking innovative solutions to create mobile app awareness and drive downloads in a crowded marketplace. Enter Quikly :
Oct 11, 2017
Mark your calendars for October 10, 12PM EST!
Oct 9, 2017
Nothing is quite as meaningful for a company as earning the trust of a consumer when there are thousands of other brands to choose from. Quikly’s new white paper, “How Marketers Can Use Incentives More Strategically to Influence Consumer Behavior,” explores how and why the brand-consumer relationship is strengthened when earned promotions and offers are utilized.
Sep 28, 2017
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