H&M wanted to do something special for the grand opening of their new store on Woodward Avenue, according to Patrick Shaner, a spokesperson for the company.
Nov 22, 2019
On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company.
Nov 22, 2019
QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you missed it, don’t worry. We got you covered.
Nov 13, 2019
There are over 4 million total podcasts registered around the world. And if you're interested in the fascinati
Nov 8, 2019
It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A. Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when. And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted : “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached. The choice to release its $3.99 sandwich on a Su nday came with strategy. It happens to be the day Chick-fil-A is closed.
Nov 6, 2019
There are more choices than ever before on where, when and how to eat. Today, people can order a steak, sandwich or smoothie and have it delivered right to their door. While using third-party aggregators, like DoorDash and Grubhub, can be beneficial for both diners and restaurants, it’s something that keeps some marketers up at night.
Nov 1, 2019
In 1983, a sensation occurred in the form of the Cabbage Patch Kids . The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country.
Oct 30, 2019
There are more options than ever before on where to eat. That was apparent during lunchtime in Detroit on Monday, October 21 as people left their offices to grab a quick bite:
Oct 23, 2019
I never intended to be in this position. When I set out to be a journalist, I wanted to tell stories that “educated and engaged an audience,” which really meant I wanted to share information that would somehow better the lives of others while simultaneously making them feel things. I’m now in marketing — but let me explain.
Oct 22, 2019
Scott Meves has spent the last seven years as CTO and co-founder of Quikly , a technology platform that uses psychological motivators — like scarcity , anticipation and fear of missing out — to help consumer-facing marketers achieve their goals faster and more cost-effectively. During this time, he’s used conversion rate optimization (CRO) to help drive hundreds of millions of dollars in sales for Fortune 500 companies.
Oct 17, 2019
This post is part of a series called " B2C Psychology 1.0 ." The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity , was once a mechanism used by humans in order to survive.
Oct 15, 2019
This post is part of a series called " B2C Psychology 1.0 ." Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.
Oct 11, 2019
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