Catching a consumer’s attention is one of today’s ultimate marketing challenges.
The answer used to be email — but we’ve all felt the effects of this channel’s fatigue. One study by Fluent revealed that more than half of Americans believe they receive too many marketing emails. Fifty-one percent say they rarely or never open those messages.
Social media’s not much better. As Jayson DeMers, Founder & CEO of AudienceBloom, wrote in Forbes: “A positive social media marketing ROI is harder to earn today than it was a few years ago, in part because of an overall decline in the organic reach a brand can achieve on social media platforms.” For many brands, this holds true.
Then there’s content. According to a study by Beckon, only 5% of branded content garners 90% of consumer engagements. That means 19 out of 20 content pieces get little to no engagement.
In the midst of all of this saturation, many brands are turning to SMS. This infographic gives some insight into why:
Featuring research from Curtis Conrad Schabath
