Quikly Blog

It was in August when Popeyes put its chicken sandwich in select restaurants, kicking off the “sandwich wars” against competitor Chick-fil-A. Shortly after, Popeyes announced the launch of its chicken sandwich had been so successful that they ran out. The company also stated it would eventually be making its return — but they didn’t say when. And then it happened. The signal consumers had been waiting for. On Sunday, Popeyes tweeted : “Y’all...It’s Sunday. 🏃🏃” with a GIF of its chicken sandwich attached. The choice to release its $3.99 sandwich on a Su nday came with strategy. It happens to be the day Chick-fil-A is closed.

Nov 6, 2019

There are more choices than ever before on where, when and how to eat. Today, people can order a steak, sandwich or smoothie and have it delivered right to their door. While using third-party aggregators, like DoorDash and Grubhub, can be beneficial for both diners and restaurants, it’s something that keeps some marketers up at night.

Nov 1, 2019

In 1983, a sensation occurred in the form of the Cabbage Patch Kids . The public’s desire for what was marketed as the ugliest doll in the world became so dire that literal riots broke out around the holiday season in retail stores across the country.

Oct 30, 2019

There are more options than ever before on where to eat. That was apparent during lunchtime in Detroit on Monday, October 21 as people left their offices to grab a quick bite:

Oct 23, 2019

I never intended to be in this position. When I set out to be a journalist, I wanted to tell stories that “educated and engaged an audience,” which really meant I wanted to share information that would somehow better the lives of others while simultaneously making them feel things. I’m now in marketing — but let me explain.

Oct 22, 2019

Scott Meves has spent the last seven years as CTO and co-founder of Quikly , a technology platform that uses psychological motivators — like scarcity , anticipation and fear of missing out — to help consumer-facing marketers achieve their goals faster and more cost-effectively. During this time, he’s used conversion rate optimization (CRO) to help drive hundreds of millions of dollars in sales for Fortune 500 companies.

Oct 17, 2019

This post is part of a series called " B2C Psychology 1.0 ." The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity , was once a mechanism used by humans in order to survive.

Oct 15, 2019

This post is part of a series called " B2C Psychology 1.0 ." Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.

Oct 11, 2019

This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

Oct 9, 2019

This post is the first in a series called " B2C Psychology 1.0 ." Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.

Oct 4, 2019

If you’re a marketer who missed Digital Summit Detroit 2019 , don’t worry. We've got you covered. While speakers brought a ton of thought-provoking research and experience to the stage, there were many common themes around content creation, reaching your target audience and engaging buyers throughout the sales funnel. Here are four of them:

Sep 27, 2019

Allan and Nan Geller didn’t enjoy shopping. Like a lot of people, they found it uneventful, boring, a chore. But in the early 1990s, things changed. The fear of missing out led them to join in on the phenomena that was Black Friday.

Sep 17, 2019