This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.
Feb 28, 2020
Consumers hold the technology to have food, clothes and other needs delivered right to their front doorstep. They can also reach family members by text message, friends on social media and potential romantic partners on dating apps all with just a few taps on their smartphones.
Feb 22, 2020
The subscription e-commerce market totaled at least $10 billion in 2018, according to a report by McKinsey .
Feb 19, 2020
As Valentine’s Day comes and goes, it’s hard not to think about love. Specifically the romantic kind. Yes, this is something we tend to feel for people — but studies show this is also an emotion we can develop toward a brand.
Feb 11, 2020
It might be obvious by now, that if you’re using consumer psychology to its fullest extent, you’re most likely making people feel a gamut of emotions.
Feb 7, 2020
It’s one of the biggest sporting annual events: The Super Bowl! In the big game’s 54th year, the nation watched Kansas City Chiefs take on the San Francisco 49ers.
Feb 6, 2020
After Amazon bought Whole Foods, marketers in the grocery space have been motivated to innovate more than ever before.
Feb 1, 2020
This post is part of a series called "A Quick Survey." The case for strengthening your brand’s loyalty program just became A LOT stronger.
Jan 27, 2020
This post is part of a series called "A Quick Survey." If you’re spending a significant amount of money on social media ads that are inundating your consumers’ news feeds and timelines, we have a reason you may want to optimize this strategy.
Jan 24, 2020
This post is part of a series called " A Quick Survey ." If you’re not leveraging a mobile app that customers can frequent, we have reasons why you should consider investing, or further investing, into this platform.
Jan 20, 2020
This post is part of a series called " A Quick Survey ." As a marketer, you’re probably sending emails to a database of people on a pretty regular basis. Despite traction of click-through rates that can signal whether people are opening your emails, it might feel like the content within your efforts to promote your brand isn’t actually resonating with the people receiving them. Especially if you’re not seeing direct sales.
Jan 16, 2020
This post is the first in a series called "A Quick Survey." As a new decade begins, it’s apparent the digital landscape has altered the way brands connect with consumers. Meaning, for marketers, there's an opportunity to reach them directly.
Jan 15, 2020
Enter your URL to get a free urgency campaign tailored to your store and goals.