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Conversion Rate Optimization

Tested conversion rate optimization ideas every e-commerce website can use

It goes without saying that the e-commerce business niche is quite competitive. So here comes the question: Are you doing as much as you can to win this race? When in doubt, conversion rate optimization (CRO) is precisely what you need to focus on first. In simple terms, it’s a system of steps to get more sales without increasing traffic.

Nov 25, 2019

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Consumer Psychology

Why H&M's Detroit grand opening worked

On Thursday, November 21, H&M held a grand opening event for its new location in Detroit on Woodward Avenue. The event drew hundreds of people. Of course some of the draw came from an excited city gathering around a brand they love — but we also noticed key psychology tactics in H&M’s marketing strategy that made the day such a success for the company.

Nov 22, 2019

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