Quikly Blog

During the pandemic, brick-and mortar-businesses of nearly every kind have seen a decline in foot traffic, and the food service industry has been hit particularly hard. Many restaurants haven’t survived. In the midst of this, you might assume more customers would flock to third-party delivery services, such as Grubhub, DoorDash and Uber Eats, which allow people to conveniently and safely order food from home or work. Yet recent research from Quikly shows this isn’t necessarily the case.

Jul 12, 2021

Even before the pandemic, marketers had to stay nimble in order to keep up with the ever-changing digital landscape. Today, because of the pandemic, part of being nimble includes launching new, effective marketing strategies to garner interest from consumers in the midst of an uncertain environment. After all, consumers can seem less responsive with each passing day.

Feb 24, 2021

Implementing gamification into a marketing strategy can be an effective way to invigorate customers and meet your key initiatives. With a bit of creativity, there is no limit to the many forms this can take.

Feb 17, 2021

The biggest game of the year is surrounded by a lot of hype. Much of it comes from urgency marketing leveraged by restaurant brands, offering sports fans deals they can't resist.

Feb 10, 2021

Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.

Jan 28, 2021

More and more brands are hopping onto TikTok and with good reason.

Jan 20, 2021

It can be hard to get consumers to do anything when they're inundated with digital offerings and outreach. Incentives are a great way to engage consumers and influence behavior, helping you meet your marketing goals. But it might not be in line with your brand or best for your bottom line to continue to mark down products or services.

Jan 15, 2021

Preparing for the year ahead can feel intimidating, which is why we want to help. Here are a few simple steps for building hype to meet your team’s goals using urgency marketing this year:

Jan 5, 2021

After days of great deals ahead of the gift-giving season comes Giving Tuesday , which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.

Dec 4, 2020

The creation of Cyber Monday came from a press release sent in 2005 by the National Retail Federation's Shop.org. It has become an online event that leverages urgency marketing , which uses the same type of consumer psychology that piggybacks off of Black Friday.

Dec 2, 2020

We have big news. Really big news.

Dec 1, 2020

COVID-19 has dramatically accelerated the use of digital as consumers adopt new shopping habits. Retailers have been forced to figure out how to navigate that uncharted digital territory in preparation for Black Friday.

Nov 24, 2020