The biggest game of the year is surrounded by a lot of hype. Much of it comes from urgency marketing leveraged by restaurant brands, offering sports fans deals they can’t resist.
While consumers couldn’t watch the Kansas City Chiefs lose to the Tampa Bay Buccaneers over wings and burgers in their favorite eateries, marketers found ways to incentivize consumers to make purchases online.
Here are a few examples of limited-time offers that fueled sales:
Applebee’s
Applebee’s told consumers to “get your game face on, your expensive clothes off, and your paper towels out.” They encouraged consumers to make online orders with forty free boneless wings for forty dollars on Sunday. 
Wendy’s
To familiarize consumers with ordering off of Grubhub, Wendy’s offered free delivery for orders over fifteen dollars for one day only.
TGI Fridays
This discount really spoke to the moment by offering families who were watching football together at home 25% off for the entire weekend.
Panda Express
For less than thirty dollars, consumers could score three entrees and two sides directly to their home. The family meal and purchases over ten dollars came with free delivery.
Buffalo Wild Wings
It wasn’t all about discounts to create hype. Buffalo Wild Wings made a bet.
The brand said in a statement: “No games this postseason have gone into overtime yet. But we’re going to believe football is saving that extra-session magic for the Big Game. If that’s the case, everyone in the U.S. and Canada will win free wings on February 22, from 4-7 p.m. local time.”
The game didn’t go into overtime, but the wager fueled sports fans’ excitement on social media.
While marketers can tap into urgency marketing around special events and holidays using discounts and limited-time offers, this is something they can use all year round.
