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Loyalty Programs

Want to strengthen customer loyalty? Try these 3 tips.

Marketers have a responsibility — not only to their brands, which benefit from higher levels of engagement, but to the consumers they are engaging. With so many companies vying for the attention of consumers, it becomes increasingly important for marketing campaigns to use innovative practices, like personalization, to enhance the customer experience.

Nov 19, 2021

retail
Loyalty Programs

4 tips to get the most out of your loyalty program

Loyalty programs. You understand their benefits , you’ve seen some really great examples from leading brands , and you know how to engage program participants . While that information comes in handy, there’s more you’re interested in learning about, like how to make the most out of your loyalty program. We’ve got you covered. Here are 4 tips to help you get the best use out of your loyalty program.

Nov 9, 2021

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Loyalty Programs

4 leading brands with stellar loyalty programs

Creating a strong loyalty rewards program takes effort and skill. While many brands have tried their hand at building a program that customers love, some have cracked the code.

Nov 5, 2021

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Consumer Psychology

How these 3 top retailers are using marketing psychology to drive conversions

There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity , anticipation , competition , fear of missing out (FOMO) and social proof can immediately motivate consumers to take action. Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:

Nov 5, 2021

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