As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.
May 11, 2022
B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.
May 9, 2022
Typically reserved for the 24 hours after Thanksgiving, Black Friday is seen as the one-day only annual sale where valuable items get huge price reductions and consumers get the opportunity to purchase those items if they move quickly. Media outlets spend countless news cycles discussing the holiday, and retailers strongly promote their upcoming sales. In other words, it’s a big deal.
May 6, 2022
If there’s one thing fast-food restaurants are known for outside of their speedy service, it’s brand incentives.
May 5, 2022
Gaining email subscribers is only half the battle — now you have to keep them.
May 4, 2022
Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.
May 3, 2022
Three minutes . That’s how quickly the average cell phone user checks a text message after receiving it — and it’s the same sense of urgency you want your SMS subscribers to have.
May 3, 2022
No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions , and once they do, you can trust they’ll stick with you for the long haul.
Apr 29, 2022
Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.
Apr 28, 2022
Customer reviews. They’re the online equivalent of a test score in grade school and every brand is in the market for a top-rating.
Apr 27, 2022
As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.
Apr 26, 2022
As a marketer, you have a list of strategies that guide you in elevating your brand — and that includes helping your customers make the best decisions.
Apr 25, 2022
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