Keeping up with trends makes a huge impact on any B2C marketing channel — especially email, a preferred method of communication for consumers.
Luckily for QSR marketing professionals, when it comes to email there are plenty of trends to choose from.
Here are four of our favorite email marketing trends in QSR.
1. Personalization
Whether you’re a picky eater or you love everything on the menu, eating food is a personal experience. Because of this, it’s no surprise that personalization is a trending email marketing strategy in QSR.
From email segmentation to the verbiage in your messages, personalization can be exercised on many levels. It all comes down to sending customers relevant emails that were tailored just for them.
2. Online ordering
Looking for a good way to remind your customers of your services and meet them where they are? Combine your online ordering experience with your email list.
This can be done in a number of ways: notifications to alert customers of new menu items, order updates, marketing campaign information and more.
Your online ordering and email marketing can work together to help ensure you’re getting the most out of both.
3. Valuable incentives
Getting QSR customers to appreciate your email content means giving them something they want. For most customers, incentives and rewards do the trick.
Most often, incentives are associated with loyalty programs and other channels designed to thank customers for their continued support. Email marketing can help to amplify your loyalty outreach or act as an additional source of incentives to show your customers how much you appreciate them.
(Looking for incentive ideas for your QSR brand? Here are some examples.)
4. Visual experience
If there’s one thing you want your customers to visualize, it’s the grand experience they’ll have with your food.
Part of what makes food advertising so appealing is its intense connection to human senses. When done correctly, a customer can easily imagine what something tastes like and how much they’ll enjoy it.
You can leverage that same consumer psychology by placing pictures and videos in your email messages. Looking to introduce a new product? Let your customers get a good look at it with a short trailer. Want your customers to get a sense of how the food tastes? Show them a picture of the item along with its main ingredients.
With every marketing campaign, you’re cultivating an experience with your customers. Visual content is simply one way you can elevate the customer experience.
Knowing the trends that are most relevant to your customers is a great way to show brand credibility. The four choices above are here to help you get started, but don’t forget to keep a lookout for what’s next.
