When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.
Apr 22, 2022
A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear.
Apr 21, 2022
As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology . In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action."
Apr 20, 2022
Neither rain, sleet nor blazing heat could keep the most dedicated sneakerheads from getting their hands on the newest shoes. It’s a modern love story between one successful industry and their customers, and it’s all thanks to marketing psychology .
Apr 20, 2022
Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.
Apr 18, 2022
Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.
Apr 15, 2022
As a retail brand, all of your marketing tactics, design strategies and business operations are designed to encourage happy, converted customers. That means overcoming a slew of challenges, cart abandonment being one of them.
Apr 14, 2022
When it comes to your consumers, there’s no end to the things you want to know. What do consumers find valuable ? How do consumers make decisions ? What causes consumers to love a brand ? But the underlying question remains: What makes consumers buy a product?
Apr 13, 2022
A well-tailored suit. The perfect designer bag.
Apr 12, 2022
Spending money might be a part of life, but that doesn’t mean your consumers enjoy doing it.
Apr 11, 2022
Consumer usage habits are the behavior patterns consumers exhibit while interacting with a product. They give ample insight into the value a brand holds for its audience and provide you with data you can use to ensure your product design, marketing and more are working effectively.
Apr 9, 2022
Whether it’s a special time of year or a random campaign promotion, you know that limited-time menu items are an especially valuable marketing strategy for many quick-service restaurants. But what if we told you that their success can be tied back to consumer psychology?
Apr 8, 2022
Enter your URL to get a free urgency campaign tailored to your store and goals.
