Social media platforms are great places for brands to connect with consumers. They’re also solid tools for leveraging consumer psychology .
Feb 6, 2023
Doing anything for the first time can come with a learning curve, especially if you’re venturing into a relatively new field. If you’re deciding to launch your first urgency marketing campaign, it’s safe to assume you’ve seen the benefits and want to experience them for yourself.
Feb 1, 2023
If you’ve spent any time in the marketing field lately, you may be familiar with the thought that consumers are a “savvy” bunch. But did you know that they enjoy feeling smart as well?
Jan 31, 2023
As a B2C brand, your ability to meet consumers’ needs ties in closely with the success you’re able to achieve. Luckily, there are a few psychological elements that can help. And they aren’t expected to change anytime soon.
Jan 30, 2023
Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits , but what makes them work?
Jan 25, 2023
Thanks to a long-standing history in the hearts of food lovers everywhere, quick-service restaurants (QSR) are constant fixtures in headline news. Their virality is undeniable, and their innovativeness is top of the line.
Jan 23, 2023
Once your brand builds its email list , it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.
Jan 20, 2023
Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers.
Jan 18, 2023
To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.
Jan 17, 2023
The element of scarcity creates a major psychological pull in consumers. It’s often leveraged through the use of flash sales, countdown timers, and exclusive product drops, but it can also be a power player in your text message marketing efforts.
Jan 9, 2023
With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.
Jan 6, 2023
The 2022 holiday shopping season has officially ended. And it left major information on consumer behavior in its wake.
Jan 4, 2023
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