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Consumer PsychologyAnticipation in Marketing

Anticipation: 3 foundational facts from experts

Creating anticipation in consumers is no easy task, but it’s certainly worthwhile. To inspire feelings of excitement and drive engagement, you must understand where anticipation comes from, what purpose it serves and the psychological elements it’s made of.

Mar 3, 2023

woman-on-laptop
Consumer Psychology

The consumer response to market noise (with podcast)

While market noise may be a natural response to the overflow of information consumers receive from brands, it doesn’t make dealing with it any easier. As a marketer, your first reaction is to find a solution. But what about consumers? How do they respond to noise?

Feb 22, 2023

man-buying-food-from-business
Loyalty Programs

3 signs of engaged loyalty program members

Considering loyalty programs are tailored to meet the growing needs of consumers, it’s no surprise that a program's success is largely dependent on its members.

Feb 20, 2023

two-friends-laughing
Consumer Psychology

What makes consumers refer a brand?

Consumers are inherently social beings. They have a pack mentality, crave community and base many of their decisions on the opinions of others. Referrals are an inherently social experience. Without word-of-mouth marketing or brand advocates, referral marketing would have a much smaller impact on consumers.

Feb 7, 2023

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