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Mobile App Marketing

22 posts

burger-and-fries
Mobile App MarketingRestaurant Marketing

The role of data analytics in your QSR's mobile app marketing

Fast-food restaurants and mobile apps seem to be a recipe for success. After all, they’re both based on the beauty of convenience. But success isn’t always guaranteed. Even the most well-oiled QSR mobile apps can run into mishaps. What’s one worth avoiding? Not prioritizing data analytics.

May 15, 2023

hands-holding-phone
Mobile App Marketing

The best consumer incentives for mobile app marketing

It’s no secret that mobile apps have a lot to offer brands that take advantage of their many benefits. One of the most notable benefits of mobile apps is the instant line of communication with consumers that gives insight into what catches their attention — including brand incentives.

Nov 3, 2022

person-on-phone
Mobile App MarketingB2C Marketing

Upselling on mobile apps: What are the benefits?

As a marketer, there will be times when you may know what your customers' needs are better than they do. And when that happens, you might find yourself compelled to introduce them to — or remind them of — products that would fit in nicely with the rest of their interests.

Aug 26, 2022

woman-smiling-at-phone
Mobile App MarketingB2C Marketing

What to avoid with your mobile app marketing

Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.

Aug 18, 2022

hand-holding-phone
Mobile App Marketing

The most important steps in mobile app marketing

As a marketer, you know that time is of the essence. Capturing the attention of customers, leveraging the right strategies and delivering the best mobile app for your brand all comes down to prioritizing the most important steps for your mobile app marketing.

Jul 5, 2022

hand-holding-mobile-phone
Mobile App Marketing

3 B2C brands that are modernizing mobile app marketing

Standing out in a crowded market often means making creative choices that are outside traditional practices. Mobile app marketing is becoming an avenue for B2C brands to offer customers unique experiences and push the boundaries of standard marketing.

May 24, 2022

person-looking-at-phone
Mobile App MarketingConsumer PsychologyUrgency MarketingB2C Marketing

How to make your mobile app more engaging with urgency marketing

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

May 12, 2022

hands-holding-mobile-phone
Mobile App MarketingConsumer PsychologyScarcity MarketingB2C Marketing

6 ideas for using scarcity in your mobile app marketing

Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.

Apr 18, 2022

mobile-apps
Mobile App Marketing

6 tips to improve your brand's mobile app experience

You know the benefits of having a mobile app, the best practices for your mobile app and how to get more mobile app users . But do you know what it takes to offer your users a great mobile app experience?

Mar 11, 2022

hands-holding-mobile-phone
Mobile App MarketingB2C Marketing

3 critical best practices for mobile app marketing

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:

Feb 23, 2022

mobile-phone-for-food-delivery-with-pizza-box
Mobile App Marketing

Mobile app strategies for your fast-food restaurant

When the selling point for most quick-service restaurants (QSRs) is their fast and convenient food on-the-go, it’s no wonder brands are focusing their efforts on mobile app marketing.

Jan 7, 2022

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Loyalty ProgramsMobile App MarketingRestaurant MarketingCustomer Retention

5 Tactics To Motivate Off-Premise Dining

The emergence of services like GrubHub and Uber Eats over the last few years has completely transformed the way consumers dine. The appeal is apparent -- convenience, value, and speed. Using Amazon’s 1-click ordering, hungry consumers can repeat their previous orders within seconds and have their food favorites delivered to their door within the hour.

Sep 7, 2018

Mobile App Marketing

3 Ways to Increase Mobile App Use

Feeling lost in a sea of apps? There are millions of them - from entertainment, to finance, to fitness, to restaurants, and more. Not only is standing out hard, but keeping your audience’s attention can be even more challenging. More and more brands are seeking innovative solutions to create mobile app awareness and drive downloads in a crowded marketplace. Enter Quikly :

Oct 11, 2017

Loyalty ProgramsMobile App Marketing

Building Loyalty Through Native Apps

More and more brands are building native apps as one prong in a multi-pronged loyalty strategy, sometimes instead of a browser-based app, sometimes in addition to one. After all, customers prefer apps to browsers, and native apps produce higher user adoption, usage volume and user engagement .

Aug 31, 2015

Loyalty ProgramsMobile App MarketingQuikly

How Microsoft Bing Boosts Loyalty

Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign?

Aug 10, 2015

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