B2C Marketing

The typical list of business to consumer examples often stops at surface-level descriptions. This article is different. We will dissect the psychological engines that drive high-conversion events for iconic brands like Amazon, Nike, and Supreme. Forget basic countdown timers; we are exploring the behavioral science of urgency marketing that generates real revenue and protects profit margins.

Mar 5, 2026

Promotions can help drive sales, while showing appreciation to your customers. But what happens when too many consumer promotions start impacting consumer expectations?

Nov 14, 2023

Want to connect with distracted consumers? Check out this episode of "Market with me Quikly."

Jun 22, 2023

When a new concept makes its way into a well-known industry, defining it is necessary for establishing collective knowledge amongst thought-leaders.

May 26, 2023

Have questions about using personalization to connect with distracted consumers? Check out this episode of "Market with me Quikly."

May 1, 2023

Consumers’ needs are ever-evolving, and the online shopping experience is constantly changing. So what e-commerce baseline is the root of successful online experiences? Convenience.

Mar 27, 2023

Since its inception, social media has been about people-driven, interactive, time-sensitive experiences. So it is no surprise that gamification exists within various social media touchpoints.

Mar 16, 2023

There’s no doubt about it: Consumers are complex creatures, and understanding their behavior can occasionally feel like solving rocket science. But a few things remain constant fixtures in the consumer journey, and one of those is consumer usage habits.

Mar 10, 2023

Welcoming new customers into the fold requires skill and a willingness to know your customers on an intimate level. In short, personalization is key.

Mar 6, 2023

Acquiring new customers often means you’ll have to tap into a wide range of resources, but is your greatest asset already part of your brand?

Feb 27, 2023

Marketing staples aren’t just some random occurrence. They are tried-and-true tactics that through many industries, consumers and campaigns have proved worthy of being helpful to brands. Loyalty programs are a trusted marketing tool that provides consumers and brands with many benefits , but what makes them work?

Jan 25, 2023

Thanks to a long-standing history in the hearts of food lovers everywhere, quick-service restaurants (QSR) are constant fixtures in headline news. Their virality is undeniable, and their innovativeness is top of the line.

Jan 23, 2023

Once your brand builds its email list , it can be pretty disappointing to see that engagement from subscribers isn’t quite what you'd hoped for. You’re confident that at some point in the past your subscribers found value in your content, but now they’ve gone dark — and you’ve got the click-through rates to prove it.

Jan 20, 2023

Consumers interact with many outside influences during the consumer journey. One of the largest is their interactions with other consumers.

Jan 18, 2023

To craft a strong text marketing message, you must know what to do and what to avoid. Familiarizing yourself with general SMS marketing mistakes is a good first step; deciding what content should go inside your message is the next.

Jan 17, 2023

With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.

Jan 6, 2023

If there was ever a time to gain expert advice on how to meet consumer needs and predict purchasing behaviors, it’s during the holiday season. The stakes are high for consumers and brands that are equally hoping to exit the season with a positive outcome.

Dec 22, 2022

Holiday shopping is here. With long lines, cheerful music and gift ideas for friends and family, this experience comes once a year, and consumers have a lot riding on it.

Dec 20, 2022

As with any broad topic, consumer psychology can cause many questions for those first learning of its existence. To build a foundation for better understanding consumer behavior, these questions must be answered.

Dec 19, 2022

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Dec 14, 2022

Providing consumers with the most optimal experience possible is a top priority for many brands. And for quick-service restaurants (QSRs), striving for convenience and quality control is a major focus.

Dec 7, 2022

Every so often, B2C marketers come across innovative techniques that resonate strongly with consumers and help drive significant results. And today, when most marketers are battling against a noisy market , having resources available to combat overwhelmed or distracted consumers is a must.

Dec 5, 2022

Every well-established company knows the importance of having a strong brand strategy. Outlining your mission and having pillars to look back on is critical to meeting your goals.

Nov 29, 2022

Sometimes, creating a sense of urgency in consumers that motivates them to act is as simple as promoting feelings of familiarity.

Nov 16, 2022

Nothing lasts forever, but if you’re lucky, it might just come back for a limited time.

Nov 8, 2022

With the holiday season quickly approaching, there’s no better time to discuss one of retail's biggest events: Black Friday.

Nov 7, 2022

Money is tight, and prices are up. A recession is looming, and many marketers are left wondering what that means for business.

Oct 28, 2022

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

Oct 26, 2022

There’s an old saying that two heads are better than one, and in the case of marketing, that can lend itself to brand partnerships.

Oct 24, 2022

Have questions about marketing conversions and the brain science around them? Check out this episode of "Market with me Quikly."

Oct 19, 2022

Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.

Oct 19, 2022

When a marketing strategy is able to toe the line between innovation and tradition, you can rest assured it’s worth paying attention to.

Oct 18, 2022

Every so often, there’s a collaboration between brands that works so well you wonder how it came about and why consumers responded so positively.

Oct 12, 2022

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

Oct 4, 2022

When cultivated in a healthy way, competition can be an engaging — and fun — motivator for brand audiences. Here are a few ways it appears in marketing:

Sep 26, 2022

There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”

Sep 22, 2022

Wondering how inflation is impacting consumers? We've got the answer in the first episode of "Market with me Quikly," Season 2.

Sep 20, 2022

As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.

Sep 15, 2022

Scarcity marketing is a tactic often used to assist marketers in showing customers irresistible offers that won’t be available for long. Brands have been known to incorporate scarcity practices in their marketing to motivate consumer action. We’ve listed three of them below.

Sep 13, 2022

Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.

Sep 9, 2022

When it comes to understanding consumers, data is your best friend. Data can tell you what consumers are interested in, better support you in satisfying consumer needs and prevent risks. In other words, you’ll want as much consumer data as you can ethically get your hands on. Your website can help.

Sep 6, 2022

Most of us are familiar with the feeling of scarcity . It's that nagging sense that we don't have enough resources, that something valuable is almost gone, and that we need to grab whatever we can before someone else gets it first. Scarcity is a powerful emotion, and it's one that marketers have increasingly been leveraging in recent years.

Sep 2, 2022

I’ve officially been in marketing for one year. That’s 365 days of learning about retail and quick-service restaurants, traditional marketing channels, and my personal favorite: consumer psychology principles.

Aug 30, 2022

There’s a lot of information on scarcity marketing out there: tactics you should try, benefits of incorporating scarcity, ideas for using scarcity in your marketing and more. With so much content to choose from, it can get overwhelming trying to figure out where to start.

Aug 26, 2022

As a marketer, there will be times when you may know what your customers' needs are better than they do. And when that happens, you might find yourself compelled to introduce them to — or remind them of — products that would fit in nicely with the rest of their interests.

Aug 26, 2022

If you’re even the least bit familiar with consumer behaviors, you know keeping consumers excited is a large part of having a successful loyalty program. That might mean starting anew, trying different methods, or dissolving what doesn’t work.

Aug 25, 2022

Ask any consumer psychologist, and they’ll tell you consumer decisions are rationalized using two human responses: emotion and logic.

Aug 23, 2022

Loyalty programs cracked the code on success when brands realized member retention was, in part, based on creativity.

Aug 22, 2022

The advancement of modern technology has certainly changed how brands connect with their audiences, but it’s left many wondering if those changes were truly for the better.

Aug 19, 2022

Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.

Aug 18, 2022

An incentive is only as powerful as its relevance to the consumer. This means that when you’re offering an incentive to a consumer to encourage them to complete an action, you have to be sure that the incentive is appealing to them.

Aug 17, 2022

Here’s an interesting fact about most consumers: They don’t just decide to purchase a product or support a brand — there’s a specific journey they must embark on before these decisions are made.

Aug 16, 2022

As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.

Aug 16, 2022

Conversions are undoubtedly one of the most prioritized processes for marketers, also making them one of the most sought after. As a result, if you're like most, you want to know everything there is to know about conversions: Why do consumers choose one brand over another? What influences consumer buying decisions? And if there’s one thing you really want to figure out, it’s understanding when the most conversions are made during the consumer journey.

Aug 12, 2022

If you’ve been keeping up with our text message marketing blogs, you may recall a recent post we wrote on the five elements of a strong text message marketing campaign. Originally, we tackled the topic from a psychological perspective, incorporating elements around the brain science of simplicity, urgency, timeliness and more.

Aug 11, 2022

When brands create a sense of scarcity , their products and services seem more desirable, driving up demand and ultimately boosting sales. But how can you influence a fear of missing out in ethical ways that also benefit your customers? You’ll need clear-cut tactics that meet your customers where they are and feature honest, psychology-heavy content.

Aug 10, 2022

If you’re anything like us, once you first started learning about marketing psychology and how it can benefit your brand, you wanted to get your hands on every resource possible. As luck would have it, social media has quickly become a one-stop shop for all sorts of marketing knowledge, including the brain science behind the best brand practices.

Aug 9, 2022

Late last year, we found ourselves wanting to learn more about the psychology of competition and how it gained its roots in consumer marketing. Our curiosity led us to Joseph Michelli, a Ph.D. Licensed Psychologist and New York Times #1 bestselling author, who gave us the origin story on consumer competition. He also shed light on a few benefits.

Aug 5, 2022

Once you’ve learned the basics of consumer gamification , it can be helpful to start to expand that knowledge.

Aug 4, 2022

If there was ever a time to discuss the state of retail , it’s now. Supply chain disruptions, inflation, consumer empowerment… there are major changes taking place. And when discussing retail, there’s no forgetting e-commerce.

Aug 3, 2022

One deep dive into today’s news, and it isn’t long before word of environmental changes, social reform and frameworks take center stage. The current concept capturing global attention? Environmental, social and corporate governance (ESG) — and it's taking over B2C marketing.

Aug 2, 2022

Building consumer anticipation is a skill many brands hope to perfect. This blog, filled with elements of psychology and elevated marketing practices, is designed to help you on that journey.

Jul 27, 2022

It’s not hard to find information on the trends impacting consumers right now , but what about those facing quick-service restaurants (QSRs)?

Jul 25, 2022

When you’re trying to get a consumer’s attention, it might be a good idea to look at what’s already catching their eye.

Jul 15, 2022

There’s no successful consumer promotion without a well-thought-out m arketing strategy, but what’s the difference between the two? And how does each benefit your customers?

Jul 11, 2022

There’s no shortage of information out there on how to acquire new customers — and why should there be? It takes a lot of knowledge and skill to find the perfect customer and convince them that you’re the best brand to fulfill their needs.

Jul 1, 2022

Have you ever found yourself interacting with a product or brand based on the actions of others? This might look like buying a product after seeing great reviews or opting for a different item if the reception from other customers isn’t good.

Jun 30, 2022

Creating a successful consumer promotion for your quick-service restaurant (QSR) requires a lot of effort. Thankfully, data analytics can simplify that process.

Jun 29, 2022

To truly understand consumer psychology , there are certain concepts you must explore fully. Anticipation is one of them.

Jun 29, 2022

If you’ve gained some background knowledge on brand humanization, the process of attaching human personality and emotions to a brand in hopes of making consumer buying decisions easier , you know just how tricky it can be.

Jun 24, 2022

While there may have been a time when consumers only expected brands to ensure seamless experiences and quality products, consumer expectations are steadily moving beyond products and services.

Jun 24, 2022

Cultivating a great customer experience for your target audience is a major responsibility, and it isn’t always easy.

Jun 22, 2022

There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. How does this happen? Brand awareness.

Jun 20, 2022

Marketing psychology is a vast topic filled with lots of information and sub fields. At times, breaking down those concepts into small pieces can make them easier to understand.

Jun 7, 2022

Scarcity works exceptionally well in B2C marketing.

Jun 1, 2022

When it comes to tried and true marketing channels, there’s no better example than email marketing . So it goes without saying that while many email marketing strategies have resulted in great brand success, they also aren’t anything consumers aren’t used to.

May 26, 2022

Many of your brand strategies revolve around two main objectives: retaining current customers and welcoming new ones. To do this, you must regularly maintain high customer expectations and remain top of mind.

May 18, 2022

Customer incentives are staples in the B2C space for a reason: They promote motivation and anticipation, make customers feel good about themselves and their purchases and help drive sales. But this is only possible if the incentives being offered are valuable to the customer.

May 17, 2022

Being able to nurture active, engaged mobile app users is an important goal for many brands. Yet, mobile app engagement rates aren’t as high as one might expect. Low user retention and conversion rates, consumer inundation with app messages and an unsatisfactory number of app downloads are common concerns in mobile app marketing, and solving them often depends on your ability to engage mobile app users.

May 12, 2022

As a marketer, you know just how much power the thoughts and opinions of others have on consumer behavior. It’s the reason why brands create space for customer reviews, expert endorsements and awards.

May 11, 2022

B2C marketing is a vast area of tactics, strategies and practices designed to serve the needs of consumers through various channels. And learning them doesn’t come easily — it takes skill to successfully maneuver through the marketplace and into the hearts of consumers.

May 9, 2022

Gaining email subscribers is only half the battle — now you have to keep them.

May 4, 2022

Scarcity marketing is not uncommon, mostly because of its ability to immediately motivate consumers. But for it to work in a way that serves your customers, you need to focus on using it in ways that are relevant to each individual it's reaching.

May 3, 2022

No matter what type of loyalty goal you're focused on, it’s safe to say that you want to meet your mark as soon as possible. In fact, the sooner the better. But you also realize loyalty isn’t something you can rush through. Building lasting relationships with customers takes time; your customers want to feel confident in their decisions , and once they do, you can trust they’ll stick with you for the long haul.

Apr 29, 2022

Gearing up for a new product launch requires a lot from brands. There's the product development, the strategy sessions and the careful planning that must go into figuring out how you'll get consumers to pay attention to your new product.

Apr 28, 2022

As a newbie in marketing technology, many concepts are still, well, new to me. I may have heard of them in passing or experienced them firsthand as a consumer, but it isn’t until I sit down with an expert that I truly know how something works.

Apr 26, 2022

When Morgann Book had a break in her shift at her family’s Dairy Queen, boredom sparked an idea: create a TikTok making a DQ favorite. She’d made ice cream treats countless times before and thought this would be no different. Except, it was — her videos amassed millions of views and launched her into TikTok stardom in one day.

Apr 22, 2022

A comfort zone. A happy place. A safe haven. It doesn’t matter what you call it, the human need for a familiar sense of security is clear.

Apr 21, 2022

As the Brand Journalist at Quikly, I feel it’s my duty to take you along with me as I learn the ins and outs of marketing psychology . In a way, we’ve learned a lot together and I’m proud to say I’ve made a major accomplishment in my career recently: I held my very first Quikly webinar on "The Psychology of Urgency Marketing: How to Motivate Consumers to Take Action."

Apr 20, 2022

Neither rain, sleet nor blazing heat could keep the most dedicated sneakerheads from getting their hands on the newest shoes. It’s a modern love story between one successful industry and their customers, and it’s all thanks to marketing psychology .

Apr 20, 2022

Humans are known for wanting what they can’t have. When something is low in supply, its scarcity leads people to believe that it must be an item worth having, and the perceived value of it increases. Brands use this thinking to promote urgency around their products, but scarcity can also be used to drive more mobile app downloads and engagement.

Apr 18, 2022

Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

Apr 15, 2022

As a retail brand, all of your marketing tactics, design strategies and business operations are designed to encourage happy, converted customers. That means overcoming a slew of challenges, cart abandonment being one of them.

Apr 14, 2022

When it comes to your consumers, there’s no end to the things you want to know. What do consumers find valuable ? How do consumers make decisions ? What causes consumers to love a brand ? But the underlying question remains: What makes consumers buy a product?

Apr 13, 2022

A well-tailored suit. The perfect designer bag.

Apr 12, 2022

Spending money might be a part of life, but that doesn’t mean your consumers enjoy doing it.

Apr 11, 2022

Alleviating consumer pain points is a top priority for your B2C brand. You want your consumers to feel good as quickly as possible, and you’re dedicated to doing whatever it takes to make that happen. But when’s the last time you used negative emotions to create a pleasurable shopping experience?

Apr 7, 2022

Like it or not, the competition out in the marketplace is fierce.

Apr 5, 2022

Brands often want customers to find value in their products or services, but just how often do customers perceive those things as beneficial?

Apr 1, 2022

If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.

Mar 31, 2022

There’s a lot that comes with user-facing mobile apps — hours of strategic work, discussions about how to build loyalty and engagement — but it all revolves around one major component: the users themselves.

Mar 30, 2022

Learning about social proof is one thing, but what about the benefits?

Mar 23, 2022

Driving engagement is a priority for most B2C brands, and yours is no different. You’ve established a strong loyalty program , focused on your text message and mobile app marketing , and lent your talents to social media marketing — but what about video marketing?

Mar 22, 2022

By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, but you also know that obstacles are inevitable.

Mar 21, 2022

I’ll let you in on a little marketing secret: If something comes up often in this field, it’s probably worth paying attention to.

Mar 18, 2022

If you were presented with an uncertain set of circumstances, what would you do? Run towards them or run away?

Mar 17, 2022

I remember the very first time I shopped for something online.

Mar 15, 2022

By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates . How could this be possible? Isn’t everyone on social media these days?

Mar 14, 2022

While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?

Mar 10, 2022

We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?

Mar 7, 2022

When it comes to giving customers what they want, restaurants have the recipe for success.

Feb 25, 2022

We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.

Feb 24, 2022

While mobile apps may be well received by the general public, simply having one isn’t enough to consider it a success — your mobile app marketing must put a few best practices into action:

Feb 23, 2022

Aspiring to set clear, effective marketing goals that lead to high conversion rates is great, but there’s one thing you have to do first: look at the data.

Feb 22, 2022

We’ve all had moments of great embarrassment. Tripping in front of a crowd, messing up an important presentation, spilling food everywhere. If you can think it, chances are someone’s done it — even high-profile celebrities and brands. And we love them for it; possibly, even more than we did before.

Feb 15, 2022

When it comes to figuring out why a consumer chooses a brand, the decision-making science is plentiful. The psychology of brand love , however, is a vast and hardly charted territory.

Feb 14, 2022

For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.

Feb 11, 2022

Trusting other humans sounds simple enough, but what about brand influencers?

Feb 10, 2022

When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.

Feb 9, 2022

If you’ve been following along with our consumer psychology blogs lately, you may have noticed one common theme: The human brain has a lot more to do with your consumer buying habits than you might think . It’s often those instinctual decisions (picking a product because you’ve used the brand before, running to purchase an item because time is running out, engaging with a brand that your friends love) that are heavily influenced by all sorts of psychological responses.

Feb 8, 2022

Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.

Feb 7, 2022

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.

Feb 3, 2022

Consumers’ priorities are shifting and so are their expectations for brands. For years, most businesses knew what it took to market to consumers: Offer a quality product with a reasonable price point, have a strong system of loyal customers ready to vouch for your services, and remain credible in order to get repeat business. The recipe for success required effort, but once it was put into practice, brands could be sure that their customer relationships would benefit from the time spent.

Jan 28, 2022

As a marketer, it’s nice to know you’re performing well and your customers are happy with your communications, but what actions should you be avoiding to make sure this is the case?

Jan 26, 2022

I happened to be scrolling through social media two days ago when one tweet caught my eye. It was a post referring to Coca-Cola’s 2016 "Share A Coke" campaign that featured the soda bottles decorated with popular first names, designed to “create a more personal relationship with consumers and inspire shared moments of happiness.”

Jan 25, 2022

When it comes to honoring a legacy as vast as Rev. Dr. Martin Luther King Jr.'s, it is a far-reaching impact your brand should be after.

Jan 17, 2022

We’re no strangers to anticipation . We’ve talked about its origin story , the basics of this psychology principle , and we’ve taken you along for the ride. Next, let's talk about its benefits.

Dec 21, 2021

Attention is fleeting — especially that of consumers.

Dec 14, 2021

As Quikly’s Brand Journalist, I take all things blog-related quite seriously. I understand that it’s my job to educate and inform our audience and that I have two means of accomplishing this: writing relevant content and making sure the necessary people get their eyes on said content.

Dec 9, 2021

For many states across the country, November marks the start of colder temperatures and the holiday season. It also marks the beginning of Native American Heritage Month.

Nov 26, 2021

With so many ways of connecting with consumers, it can be hard to determine what marketing channels are truly worth your time and money.

Nov 18, 2021

There’s a science to competition, and it’s powerful. Humans have an innate competitive spirit, and it shows in the marketplace .

Nov 16, 2021

Don’t look now, but the market is crowded.

Nov 8, 2021

T rust is the backbone of our society. M ore than a standard human emotion, this feeling works as a blueprint for decision-making. I t also functions as the foundation of social proof, a marketing psychology staple.

Oct 26, 2021

To properly explain the relationship between a marketing psychology principle and modern technology, one would have to start at the beginning.

Oct 22, 2021

Being a marketer isn't for everyone. No, that doesn’t mean it’s some exclusive club where only the cool kids get to join, just that the field we’ve chosen takes a certain kind of dedication.

Oct 20, 2021

Recent fascination with marketing psychology has caused many experts to dive deeper into the world of marketing and its connection to the human brain.

Oct 15, 2021

Whether you're hyping up a new product launch or teasing out a customer incentive as "coming soon," you likely already leverage anticipation within your marketing. Sometimes, when using these types of psychological motivators, it can be helpful to understand both how they work and where they came from. Here's the story of anticipation.

Oct 13, 2021

With consumers having so many different types of motivators, it can be difficult to know which psychology principles really hold potential. Anticipation makes its mark.

Sep 30, 2021

Preparing for the year ahead can feel intimidating, which is why we want to help. Here are a few simple steps for building hype to meet your team’s goals using urgency marketing this year:

Jan 5, 2021

There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements.

Nov 3, 2020

It's that time of year again when retail brands are taking advantage of Amazon Prime Day, Black Friday and their own branded events ahead of the holidays.

Oct 21, 2020

In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded. While data about a group of people offers valuable insight, so does highlighting individual voices. That's why we're excited to share how one young woman describes the changes in her buying behavior, as part of a new series, "From the Consumer":

Aug 20, 2020

The coronavirus pandemic hit the fitness industry particularly hard. Because gyms and studios are traditionally brick and mortar, many temporarily closed while grappling with how to stay afloat. As time in quarantine went on, those in this space found a solution: virtual workouts.

Aug 18, 2020

Thanks to the smartphone, it’s now commonplace to see user-generated content on the social media feeds of big brands.

Aug 6, 2020

It’s obvious that the pandemic has changed the way consumers behave. People have been told to stay home, they’ve lost their jobs, and they also see things like aisles of missing toilet paper.

Apr 16, 2020

This is a story of how a rising tide lifts all ships. Two entities coming together for mutual benefit. A type of collaboration that offers a little bit of something for both parties involved.

Feb 28, 2020

QSR Automations and Quikly hosted a webinar called “How Restaurants Can Cut Through the Noise with Scarcity Marketing” on Thursday, November 7. If you missed it, don’t worry. We got you covered.

Nov 13, 2019

I never intended to be in this position. When I set out to be a journalist, I wanted to tell stories that “educated and engaged an audience,” which really meant I wanted to share information that would somehow better the lives of others while simultaneously making them feel things. I’m now in marketing — but let me explain.

Oct 22, 2019

If you’re a marketer who missed Digital Summit Detroit 2019 , don’t worry. We've got you covered. While speakers brought a ton of thought-provoking research and experience to the stage, there were many common themes around content creation, reaching your target audience and engaging buyers throughout the sales funnel. Here are four of them:

Sep 27, 2019

If used in the right way, scarcity can be a powerful tactic in helping to draw attention to products and motivate consumer behaviors. If used in the wrong way, it can hurt the brand-to-buyer relationship. Here are a few fast facts, covering both angles:

Sep 16, 2019

Over the course of 2017, we at Quikly collected a multitude of insights from clients and prospects regarding their expectations and challenges for the year. Primarily, we learned of the most common pains top marketers are constantly working to overcome. Fortunately, the Quikly platform can easily be layered onto your current marketing strategy for 2018 to give your brand the boost it needs to meet your annual goals. Take a look at our infographic below to see our 7 Marketing Challenge Predictions for 2018 and the simple solutions we've compiled to make this year the most successful yet.

Mar 12, 2018