Loyalty programs. You understand their benefits , you’ve seen some really great examples from leading brands , and you know how to engage program participants . While that information comes in handy, there’s more you’re interested in learning about, like how to make the most out of your loyalty program. We’ve got you covered. Here are 4 tips to help you get the best use out of your loyalty program.
Nov 9, 2021
Don’t look now, but the market is crowded.
Nov 8, 2021
Creating a strong loyalty rewards program takes effort and skill. While many brands have tried their hand at building a program that customers love, some have cracked the code.
Nov 5, 2021
There are all kinds of ways to leverage marketing psychology for stronger conversions. Psychological principles like scarcity , anticipation , competition , fear of missing out (FOMO) and social proof can immediately motivate consumers to take action. Here are three top retailers who are currently using marketing psychology to increase redemption/purchases and first-part data acquisition:
Nov 5, 2021
Despite email marketing being a tried-and-true tactic, getting new email subscribers is no easy feat. Modern email marketing issues like consumer inundation , consumer empowerment and low attention spans can create large roadblocks for marketers looking to increase email acquisition rates.
Nov 4, 2021
Text message marketing has proven to be an essential form of communication for brands across the globe. Within seconds, consumers can receive updates from brands that help to create lasting relationships, drive retention and increase brand awareness.
Oct 29, 2021
Let’s face it: Marketing psychology is no small subject.
Oct 28, 2021
It’s time to get real about consumer inundation.
Oct 27, 2021
T rust is the backbone of our society. M ore than a standard human emotion, this feeling works as a blueprint for decision-making. I t also functions as the foundation of social proof, a marketing psychology staple.
Oct 26, 2021
To properly explain the relationship between a marketing psychology principle and modern technology, one would have to start at the beginning.
Oct 22, 2021
Loyalty programs are growing in popularity. Customers want spaces that are specifically tailored to their interests and offer them immediate access to the brands they support.
Oct 21, 2021
Being a marketer isn't for everyone. No, that doesn’t mean it’s some exclusive club where only the cool kids get to join, just that the field we’ve chosen takes a certain kind of dedication.
Oct 20, 2021
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