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consumer
Consumer PsychologyConsumer Behavior

How constant brand exposure affects consumer behavior

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

Apr 4, 2022

a-group-of-friends-laughing
Consumer PsychologyB2C MarketingSocial Proof in Marketing

5 popular brands that use social proof in their marketing

If you were to ask most business owners what they hoped would happen with their brand when they first started out, you’d probably hear a few things: that it would turn into a household name and that customers would like the product enough to tell their friends.

Mar 31, 2022

zero-social-followers
Social Media MarketingB2C Marketing

3 social media marketing mistakes and how to fix them

By now, brands like yours have adapted to the digital age of marketing. You know what it takes to thrive online and how to prompt brand popularity, but you also know that obstacles are inevitable.

Mar 21, 2022

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