Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.
Feb 7, 2022
I want to tell you the story of how I fell in love with marketing psychology .
Feb 4, 2022
In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.
Feb 3, 2022
Whether you’re team iPhone or pro Android, this fact remains the same: You know just how powerful text message marketing is.
Feb 2, 2022
You know all about social media marketing — its effectiveness , how to boost engagement , the impact marketing psychology can have on your goals within it — but what about its connection to urgency marketing ?
Feb 1, 2022
Taking the easy way out might sound bad, but it’s what humans are hardwired to do.
Jan 31, 2022
Consumers’ priorities are shifting and so are their expectations for brands. For years, most businesses knew what it took to market to consumers: Offer a quality product with a reasonable price point, have a strong system of loyal customers ready to vouch for your services, and remain credible in order to get repeat business. The recipe for success required effort, but once it was put into practice, brands could be sure that their customer relationships would benefit from the time spent.
Jan 28, 2022
If you’ve ever found it hard to keep a consumer’s attention, we hope you’ll find bittersweet comfort in this confirmation: Consumers are definitely distracted.
Jan 27, 2022
As a marketer, it’s nice to know you’re performing well and your customers are happy with your communications, but what actions should you be avoiding to make sure this is the case?
Jan 26, 2022
I happened to be scrolling through social media two days ago when one tweet caught my eye. It was a post referring to Coca-Cola’s 2016 "Share A Coke" campaign that featured the soda bottles decorated with popular first names, designed to “create a more personal relationship with consumers and inspire shared moments of happiness.”
Jan 25, 2022
Text message marketing is a front-runner in brand communications. One study listed it as a preferred method of communication for nearly half of consumers, and it's oftentimes easy to use . Not to mention, 96 percent of adults in the U.S. own some variation of a “cell phone,” with many of them checking that device 10 times a day.
Jan 24, 2022
It’s been two months since my first “What I’ve learned about marketing psychology” check-in , and let me be the first to tell you: The learning hasn’t stopped.
Jan 21, 2022
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