By no means is social media a measly marketing channel, but it has been known to translate into low conversion rates . How could this be possible? Isn’t everyone on social media these days?
Mar 14, 2022
You know the benefits of having a mobile app, the best practices for your mobile app and how to get more mobile app users . But do you know what it takes to offer your users a great mobile app experience?
Mar 11, 2022
While it can be fairly easy to identify moments of regret in everyday life, they are also common in the consumer journey. So what should marketers understand about loss aversion? And can it motivate consumers to make a purchase they previously skipped out on?
Mar 10, 2022
Here’s a cold hard fact: Humans are a biased bunch.
Mar 8, 2022
We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?
Mar 7, 2022
You don’t have to be in the giving spirit to know that gift cards are a top incentive.
Mar 4, 2022
If there was ever a marketing channel worth mastering, social media marketing would be it. Marketers, brands and consumers all over have taken a front row seat to its rise and success.
Mar 3, 2022
I’ll be the first to admit that my brain rarely associates moments of urgency with anything pleasant.
Mar 2, 2022
When’s the last time you went shopping for enjoyment? Not tied down by a list or a budget? Depending on your preferences and financial responsibilities, the idea of buying something you hadn’t planned for might seem illogical. Yet, one retailer has mastered the psychological tactics necessary to promote consumer buying decisions that drive high conversion rates.
Mar 1, 2022
If you’ve spent any amount of time on this blog or our other web pages, you may have noticed our fascination with urgency marketing . We’ve talked all about how this one concept, derived from various psychological principles, can be used in marketing promotions to drive immediate consumer response over a short period of time.
Feb 28, 2022
When it comes to giving customers what they want, restaurants have the recipe for success.
Feb 25, 2022
We often idealize the concept of planning for the future — and for good reason. The structure that comes from well-articulated goals and a defined point of direction can make a world of difference around how your customers interact with you.
Feb 24, 2022
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