How Jordan Craig Turned Slower Morning Traffic Into Purchases

Challenge

Jordan Craig has grown into a globally recognized streetwear brand. As it expands, the brand is constantly looking for new ways to build on its momentum.

When the team noticed morning ecommerce sales were trending slower than the rest of the day, they uncovered their next opportunity.

Jordan Craig needed a way to lift morning sales without compromising brand experience or profit.

The challenge: lift morning sales without compromising profit

Jordan Craig

Trial

Quikly’s Shopify app helps brands run psychology-backed promotions that increase purchase conversions.

The Jordan Craig team wondered if the app could lift morning purchases.

As a profit-driven brand, they first needed to see if Quikly could generate incremental profit. They launched a controlled A/B test to find out.

Quikly campaign on the Jordan Craig store

Trial Results

Quikly was easy to implement, and the results were immediate. This gave Jordan Craig confidence to aim the tool at morning sales, which are now up year over year.

How a Quikly campaign runs

Today

Today the team also uses Quikly to lift purchase activity between promotional events and test different discount depths and incentive types to optimize profit growth.

Jordan Craig sees Quikly as a final push to turn passive browsers into active buyers.

In their words

“There's a million things you could do, and sometimes it just doesn't match the brand. We've had that before with a vendor where it looks great, but it just doesn't resonate with how we want to present ourselves.”

Rob Varon, Vice President, Digital, Jordan Craig

“People like responding to urgency, and people like feeling like they won. It’s human nature to want to win. When you get something others don’t, that sense of exclusivity really matters.”

Rob Varon, VP, Digital, Jordan Craig