Urgency Marketingecommerce conversionrevenue recoveryshopping cart abandonmentShopify checkout
The Psychology of Shopping Cart Abandonment on Shopify
Shopping cart abandonment is what happens when a shopper adds your products to their online cart but vanishes before they ever click "complete purchase." It's a universal headache for Shopify merchants, with the global average rate hovering near a staggering 70% .
Feb 3, 2026