With 2023 underway, many brands are catering to the fresh start a new year brings with major deals, tailored products and celebratory marketing. Brands are displaying their new year promotions front and center, showing their deals in bold, big letters with eye-catching graphics to match.
Jan 6, 2023
Rewarding customers for their continued support is a fundamental part of many thriving businesses — and retail brands know just how important customer incentives are.
May 11, 2022
I remember the very first time I shopped for something online.
Mar 15, 2022
After days of great deals ahead of the gift-giving season comes Giving Tuesday , which has been encouraging people to give back to their communities and favorite charities since 2012. It uses the same consumer psychology that's behind the days just before it: Black Friday, Small Business Saturday and Cyber Monday.
Dec 4, 2020
Another Amazon Prime Day has come and gone, but some marketers in retail have figured out how to replicate the same feelings around their own branded events.
Oct 15, 2020
The coronavirus has forced most industries to shift the way they do business. But the effects of this pandemic have hit retail especially hard.
May 29, 2020
As 2019 ends, marketers are preparing for what the new decade has in store for them.
Dec 13, 2019
H&M wanted to do something special for the grand opening of their new store on Woodward Avenue, according to Patrick Shaner, a spokesperson for the company.
Nov 22, 2019
According to Quirk’s Marketing Review , “Just a few years ago, [shopper marketing] was a little-understood task driven by promotions or channel marketing and focused primarily on trade. Today, 77% of CPG companies and retailers have a dedicated shopper marketing function, and there is an increasing view that shopper insights are strategically essential." The discipline is growing because CPG brands are beginning to understand its critical and central role in growing revenue.
Apr 13, 2017
It's beginning to look a lot like...Christmas? Wait, a minute. It's August. But while consumers are thinking about back-to-school, many retailers already have their holiday plans locked and loaded.
Oct 3, 2016
Gamification and promotions are an increasingly popular strategy used by almost every industry to achieve a number of important brand goals. But how many promotions can be tailored to achieve specific brand merchandising goals? Brand merchandising goals might include:
Oct 20, 2015
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Pet Supplies Plus Quikly campaign here .
Oct 8, 2015
Once or twice a month, we like to highlight one of the campaigns we're running so that brands who are considering a Quikly can see how it works in real time. What better way to see how it all goes down than to play along with a live campaign? Play along with the Jo-Ann campaign here .
Sep 24, 2015
Promotions are everywhere these days — every kind of business is using some form of discounting all year round. Even the companies who say they don't discount do it every now and then. If you add your name to the email list of any luxury or high-end retailer who says they never discount, you will see that even they do it on occasion to liquidate inventory.
Aug 27, 2015
Once or twice a month, we like to highlight one of the campaigns we're running so that brands considering a Quikly can see how it works in real time. Brands choose Quikly because Quikly promotions deliver immediate ROI in the form of new (and demographically relevant customers), increased revenue, and huge boosts to engagement, all while increasing loyalty and customer satisfaction.What better way to see how it all works than to play along with a live campaign?
Jul 23, 2015
Based on the intensity of Amazon's marketing push, who wasn't excited about Prime Day? I've spent my career speaking and writing about how marketers can leverage customer psychology to increase revenue, leads, and customer acquisition, and I've built a business around it. Prime Day seemed like it might be super-sizing the concept.
Jul 16, 2015
Have you heard about the upcoming Amazon Prime Day ? Amazon's latest genius marketing move, on Wednesday July 15th, the company will offer all sorts of special deals only to Prime members. It's being billed as “bigger than black friday” and “one of the biggest deal extravaganzas in the world.” Believe it or not, any retailer can do this kind of promotion.
Jul 10, 2015
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