repeat purchase rate

Improve Your Repeat Purchase Rate: Shopify Guide 2026

Customer acquisition can make a Shopify store look healthy when the business underneath is straining. Orders are coming in. Campaigns are live. Paid spend is working hard. But if too many first-time buyers disappear after that first order, the store starts behaving like a leaky bucket. Every month begins with the same pressure to refill it.

Jun 7, 2026