Promotions can help drive sales, while showing appreciation to your customers. But what happens when too many consumer promotions start impacting consumer expectations?
Nov 14, 2023
As a B2C marketer, there are some areas of your career that you want to grasp with ease. The consumer decision-making process is probably high on that list.
Aug 16, 2022
For most marketers, brand loyalty is a particularly interesting topic. We spend large amounts of time trying to figure out how to cultivate it in our target audience, what needs to be done in order to keep it and how to gain it back if it happens to slip.
Feb 11, 2022
When you’re writing about consumer motivation day in and day out, you start to notice a few things. Namely, what components are taking center stage during the consumer buying journey to encourage conversions.
Feb 9, 2022
If you’ve ever found it hard to keep a consumer’s attention, we hope you’ll find bittersweet comfort in this confirmation: Consumers are definitely distracted.
Jan 27, 2022
Consumers are more distracted and empowered with their purchase decisions than ever before, making it all too easy to tune out even their favorite brands.
Jan 28, 2021
If we really break it down to a bare-bone definition (this is according to Rutgers University):
Jun 1, 2017
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