Promotions can help drive sales, while showing appreciation to your customers. But what happens when too many consumer promotions start impacting consumer expectations?
Nov 14, 2023
If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.
Nov 9, 2022
Competition is a results-driven concept — one that originated in the brain and has evolved to be a strong consumer engagement tool. This guide is designed to provide context on the value of competition in consumers and how you can implement this psychology in your campaigns.
Oct 19, 2022
Many consumers first learn about a brand through its marketing. Social media posts, promoted campaigns and conversations with friends and family lead consumers to grow more aware of a company. However, they aren’t the first focus for marketers when figuring out how to connect with their target audience.
Sep 9, 2022
Elements of gaming don’t have to be reserved for specific campaigns — your email marketing can join in the fun too.
Jun 6, 2022
We’ll let you in on a little secret: Shopping isn't all about buying products or getting service from brands. Consumers want to have fun too.
May 19, 2022
We all know offers are designed to incentivize customers to move toward a brand goal, but what happens when your customers don’t want them?
Mar 7, 2022
Marketing has been around for ages. As a result, it’s evolved from the simple exchange of buying and selling it once was. Consumer expectations are higher, and the weight felt by marketers is heavier.
Feb 7, 2022
Consumers aren’t messing around. They’ve found their confidence, and they’re feeling empowered.
Nov 11, 2021
There is so much happening in the world right now. A pandemic. A historically polarizing and contentious election. A rise in social movements.
Nov 3, 2020
In a recent survey, we asked consumers how they were dining and shopping in the midst of the coronavirus outbreak. Nearly 1,800 people responded. While data about a group of people offers valuable insight, so does highlighting individual voices. That's why we're excited to share how one young woman describes the changes in her buying behavior, as part of a new series, "From the Consumer":
Aug 20, 2020
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