Consumer Behavior

The 2022 holiday shopping season has officially ended. And it left major information on consumer behavior in its wake.

Jan 4, 2023

Data analytics is arguably the most important starting point for brands looking to understand the actions of consumers. It gives a point of direction for marketers to work from.

Dec 14, 2022

If there’s one thing consumer psychologists and marketers can agree on, it’s that consumers appreciate simplicity.

Nov 9, 2022

There are some statements that stick with you as soon as you hear them. For us, it was the following statement from ONR founder Jason Ten-Pow: “There’s a misconception that customers make that decision [to buy a product], and while that is somewhat true, the reality is that brands and industries set the context for that decision-making.”

Sep 22, 2022

While marketers can’t read the mind of a consumer, that hasn’t stopped them from trying. Data analytics, buyer personas and the consumer journey are attempts to predict future behavior.

Sep 19, 2022

Chances are if you’re looking to understand consumers, there’s a behavior — or set of behaviors — you want to get a good grasp on.

Jul 19, 2022

How well do you truly know your customers? Most brands would argue that they know their target market to a tee, but the true test comes down to two words: social identity.

Jul 15, 2022

Have you ever noticed how your feelings toward something change once you’ve established some sort of connection with it? It could be the new restaurant you tried or that new car everyone’s talking about — the item doesn’t matter, the psychology stays the same.

Apr 4, 2022

I’ve always been someone who believes words have power.

Mar 28, 2022

In life, you’re faced with many decisions. The opportunity to choose right or wrong, to say yes or no, to pick one career over another. For consumers, one of the most important decisions they’ll make in the marketplace is choosing what brands they’ll support.

Feb 3, 2022