B2C Psychology 1.0

This post is part of a series called " B2C Psychology 1.0 ." The innate desire to win is a trait that comes from our earliest ancestors. Competition, like scarcity , was once a mechanism used by humans in order to survive.

Oct 15, 2019

This post is part of a series called " B2C Psychology 1.0 ." Ever bought a product because your friend has it? Of course you have. And we’ll tell you why.

Oct 11, 2019

This post is part of a series called B2C Psychology 1.0 In a world where a single minute on the internet consists of 188 million emails sent, 3.8 million Google searches queried, 4.5 million YouTube videos viewed, and 1 million people logging into Facebook, it can be hard to reach and mobilize target audiences. But understanding the psychology behind why consumers buy is beneficial for marketers to cut through the noise.

Oct 9, 2019

This post is the first in a series called " B2C Psychology 1.0 ." Dante Pirouz spent years working for an internationally acclaimed advertising agency on Madison Avenue in New York City with large brands, like Johnson & Johnson. Eventually, she was tasked with marketing cigarettes at a time corporations that profited off tobacco products were heavily protested. This got her thinking about the ethical questions surrounding marketing and if there was a better way of advertising that could benefit both companies and consumers.

Oct 4, 2019