As an innovative marketing vendor who is working with some of the biggest companies in America, I have some thoughts on what makes our successful clients successful and what makes other projects get caught up in red tape.
Experts at Altimeter, Forrester, Gartner, Harvard, and the University of Michigan agree that innovation is crucial for year-over-year growth. So as marketers, we are not just facing the question of whether or not to innovate; we have to do it. The question becomes how to manage the process so it doesn’t overwhelm marketing leaders or their teams, lead to costly mistakes, or waste valuable marketing resources like budget or time.
Digital marketing has undergone a sea change in the last decade. New technologies and platforms have changed the way we market to our customers, and the evolution continues at an incredible pace. Marketers are under pressure to locate, identify, and adopt the “next big thing” to stimulate sales, customer acquisition, and brand engagement, but they often don’t know where to start and are afraid to invest too deeply in case it doesn’t work. Marketers want and need to be innovative, scrappy, agile, fast-moving, effective, and efficient.
How can you explore, select, and leverage game-changing, disruptive innovation without losing time or focus on your everyday strategies and tactics?
We have a new white paper with some ideas on managing vendors for innovation. These ideas have resonated with marketing leaders. We want to help you catch the right fish—you don’t want to miss an opportunity that could exponentially increase your chances of success and make you look like the marketing superstar you are.
Download the free white paper here.
